To Incorporate or Not?

[Dustin]

Hi!

Newbie here (in every sense). Hope this is the right place to post questions.

I have a small site that gets a lot of traffic. This has garnered the attention of a manufacturing company who would like to use this site to increase revenues for both of us.

I have no tangible assets, so to speak, other than the site and traffic it brings in. They are willing to foot the bill for marketing, advertising, new site layout to accomodate E-Commerce, etc. They want to split the equity and revenue profits 80/20 in their favor.

They also want to "incorporate the site", adding the "Inc" to the current name.

I am told I would be the major shareholder.

I have other questions, but I guess the first ones would be:

1: How does the term "incorporated" affect me - if at all? How does it appear to other commercial sites? Does it make my company look weak? Strong? Indifferent?

2: This is a company who nets just over $800K a year. They have the means, knowledge, etc to enhance revenues on my site. However, I wonder if 80/20 is fair?

Anyone with experience in this area who could share any input would be great!

Paula