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  #1  
Old 04-30-2004, 02:24 AM
young young is offline
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Question I am a Sole Proprietor. What's my Title?

I am printing up new biz cards (for the 5th time) and I'd like to use a title other that "Owner" on my cards. I heard somewhere that I can't use a title such as "President" or "CEO" (not that I would CEO anyway).
Does anyone know the real story here? Can I be the president of me?

Thanks for the brain power.

-FC
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  #2  
Old 04-30-2004, 07:57 AM
Arlene M Passalacqua Arlene M Passalacqua is offline
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I'd recommend using something more utilitarian on the business card, or no title at all. Yes, CEO is a corporate title, there's no point in using it though, even if you are incorporated if you're the only on in the corporation. The exception there being when you're signing documents, you'd want to use your title because you're signing as the CEO or president of the corporation, not as yourself.

What do I mean by utilitarian? Well, let's say your business is repairing washing machines. So, your title is "Washing Machine Repairman" rather than CEO, because nobody's going to call a CEO when they need their washing machine fixed, their going to call the repairman. In other words, think of your card as a marketing tool, because that's what it is.
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  #3  
Old 04-30-2004, 10:29 PM
Paul Gandy Paul Gandy is offline
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I have been faced with a similar problem. My business is Antietam Asset Recovery & Computer sales. I do not like the sound of "owner". It is a "nothing" word to me. I'm wondering if Asset Recovery Specialist implies what I do concisely...or if that is too obscure sounding. Any creative ideas out there?

Thank you,

Hallie
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  #4  
Old 05-01-2004, 09:46 PM
Dalen Dalen is offline
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I've always found that some sort of Opertations title (manager, director, etc.) looks nice, gives you some "authority" without pinning you down to one aspect of your present or future business. Otherwise, Peter makes an excellent suggestion.
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  #5  
Old 05-03-2004, 11:51 AM
shugotenshi shugotenshi is offline
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What is in a Title? Maybe not everything, but it does have an impact when you are handing out business cards. My cards say President, CEO. I went that route because I am not the only employee in the company and I want to present the image of a big company. Since it is your company, you can choose any title you want. We actually joked about having internal titles that were elavated. I am Emperor, the next level is king, then there are some Dukes and Majordomos, maybe a few Diamyos. At my wife's company, they are top-heavy. The joke there was, "you can't swing a dead cat without hitting a vice president." The reason for so many senior level people was marketing and sales. In many corporate sales roles, they don't want to talk to you unless you are a senior level as well. Presidents like to talk to other presidents... Vice Presidents to Vice Presidents. I don't condone it, but I do understand why they do it.
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  #6  
Old 05-03-2004, 04:54 PM
Paul Gandy Paul Gandy is offline
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OhioDave, thank you for the most excellent response!!!

This is going to sound like I'm just not getting it...lol

I'm trying to establish myself, and my business with a very professional identity, BEFORE I start knocking on doors. I am a sole proprietor right now, with one employee...and they are currently a volunteer ...(my fiance). We will be an LLC, within the next 6 months. So...that said, does it look corny for a sole proprietor to use a title such as President? What is the most professional title (in relation to speaking with folks in the corporate world) that a sole proprietor can take on? I'm looking for brain storming...and someone to throw a great title out there that I can borrow

Thank you bunches in advance.
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  #7  
Old 05-04-2004, 11:42 PM
Corey Bryant
 
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Maybe the same title as I use: the person who gets the job done (usually)
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  #8  
Old 05-05-2004, 06:17 AM
Dalen Dalen is offline
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Ah Corey, so your title is "Go-to Guy".
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  #9  
Old 05-05-2004, 06:22 AM
Corey Bryant
 
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Hm, probably depends on what day of the week it is LOL and who you might ask.
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  #10  
Old 05-23-2004, 12:53 AM
pps.llc pps.llc is offline
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One thing to do is multiple titles on multiple cards, and then select the card you will use depending on who you are meeting. Often times, CEO, or president may well be counter productive. Eg, why would XYZ send their CEO out on a sales call, who's minding the store etc.... Now if its an established business relationship, thats different.

Ron
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